Video Production Blog
Yesterday and Today: Comparing Reboot Trailers to the Originals
Every year brings a slate of remakes, reboots, and sequels to long-dormant film franchises. 2015 includes updates to series like Star Wars, Fantastic Four, and many more. Comparing the trailers for the revamps to those for the originals can highlight how different these new installments are aspiring to be—and it
The Recut Trailer, or the Subtle Art of Editing
The art of editing is not only one of the most important aspects of filmmaking, but also one of the most powerful tools in telling a story. Over the past decade, recut trailers have become a fascinating and entertaining way for editors to mashup either two or more films into
The Special Shoot Trailer
It’s not uncommon for blockbuster movies to earn over $100 million at the box office, which means that the marketing of films is an essential, and oftentimes expensive, part of the equation. With opening weekend dates carved out years in advance, audience awareness is essential, which is often why a
American Celebrity Commercials in Japan
Imagine for a moment you’re watching your favorite TV, show and when the series cuts to commercial, you suddenly see Bruce Willis hawking coffee or Arnold Schwarzenegger promoting an energy drink.While this level of celebrity endorsement isn’t common in the United States, in Japan advertisers pay exorbitant fees for actors to
10 Things That Make New York Awesome
The cultural and financial capital of the world, New York is one of the most unique and influential cities in the world, affecting commerce, finance, media, art, fashion, research, technology, education, and entertainment.And without a doubt, it’s one of the most awesome places on Earth. Here are ten reasons to
The $85 TV Pilot: The Origins of IT'S ALWAYS SUNNY IN PHILADELPHIA
How did an out-of-work actor in Los Angeles and his two friends create a successful television series for less than $100? The story begins in 2004, when Philadelphia-born Rob McElhenney, a working actor with a handful of credits (including a Law & Order guest spot and roles as “Teenager on