Video Production Blog

Martin Scorsese

The History of New York as Seen By Martin Scorsese

New York is often considered to be the gateway city to the world; high energy, globally influential center of art, culture, fashion, and finance. In New York, art is not only respected but treasured. It’s a mecca for theatre, dance, television, film, music, and museums. Many of the world’s greatest

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Man pitching an idea to Hollywood

How a Pitch Video Can Help Sell a Project

The pitch. Everyone talks about pitching projects, but what does that really mean? Simply put, it’s when someone with an idea tries to sell it to someone, either an individual or business, with the money and/or resources to get it made. In the entertainment industry, writers and directors pitch not

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Dark figure with red light saber

Yesterday and Today: Comparing Reboot Trailers to the Originals

Every year brings a slate of remakes, reboots, and sequels to long-dormant film franchises.  2015 includes updates to series like Star Wars, Fantastic Four, and many more.  Comparing the trailers for the revamps to those for the originals can highlight how different these new installments are aspiring to be—and it

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Screen with This preview has been approved

The Recut Trailer, or the Subtle Art of Editing

The art of editing is not only one of the most important aspects of filmmaking, but also one of the most powerful tools in telling a story. Over the past decade, recut trailers have become a fascinating and entertaining way for editors to mashup either two or more films into

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Screen Shot 2022-05-02 at 12.27.29 PM

The Special Shoot Trailer

It’s not uncommon for blockbuster movies to earn over $100 million at the box office, which means that the marketing of films is an essential, and oftentimes expensive, part of the equation.  With opening weekend dates carved out years in advance, audience awareness is essential, which is often why a

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Bill Murray Lost In Translation

American Celebrity Commercials in Japan

Imagine for a moment you’re watching your favorite TV, show and when the series cuts to commercial, you suddenly see Bruce Willis hawking coffee or Arnold Schwarzenegger promoting an energy drink. While this level of celebrity endorsement isn’t common in the United States, in Japan advertisers pay exorbitant fees for actors

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