Social Media Videos
Great Video Is Social Currency
People find social videos to be more memorable and more engaging than any other type of content. If you want to increase exposure and conversions online, social media video marketing is crucial.
Indigo has helped companies like Sony Pictures, Anker, Formula E, Jeffsy and Duracell earn millions of engaged views on social media.
Did You Know?
Viewers retain a message 6X better with video than by reading. – Insivia
Most social media algorithms reward video content, which is why social media posts with video earn nearly double the views, which in turn lowers the cost of your media spend. – Hubspot
People share social media videos 1,200% more than text and image posts combined. – G2 Crowd
Active shoppers said they were 64% more likely to purchase a product after watching branded social media video. – Tubular Insights
Mobile consumption of social media video has doubled every year. – Wordstream
Types of Social Media Videos
A study by Hubspot showed that 55 percent of active online shoppers watch videos to make a purchase decision. And consumers who watched a product video on social media were 73 percent more likely to buy.
Product videos on social media – whether a demo, a collaboration with an influencer, or an entertaining skit – are highly effective at boosting your conversion rates.
Your company’s origin story and the “why” behind your brand is a vital part of overall branding and getting a viewer to emotionally connect with you. If you’re a brand or organization on a mission, then this style of social media video can be an amazing way to grow an audience who shares in your beliefs. Indigo will bring your story to life.
Unleash your expertise! Creating educational videos can be especially useful for B2B or service-based companies with subject-matter experts. Most companies have many very smart people in the building, but they don’t have the infrastructure or time to turn all that knowledge into high-quality, high-value content. Indigo can help you become the authority in your space.
“The confused mind always says no.” – Marketing Proverb
Not every product or service fits in a slogan or a tagline. Sometimes you need to do a little more to explain your idea or product or cause, and that’s where the explainer video can shine. With the right script and a visually exciting film, you can entertain people into clarity.
Give your prospects that, “Oh, I get it!” moment and immediately remove any confusion between you and your customer.
Any company can make bold claims to life-changing results, but people have become weary (and wary) of these blatant sales pitches on social media. The video case study lets you dive right in to the proof of your accomplishments. When people are wondering if you can do what you say, what better answer than, “Here’s how we’ve done it before.”
And forget any stale PowerPoint presentation. Through the power of video and animation, your results will jump off the screen and cut through any skepticism.
Social Video Ads
Apple, Nike, Old Spice… Brands have created some of the most iconic television experiences in history through advertising. Social media provides marketers with a whole new opportunity to get creative and get massive attention – faster than ever before.
But, unlike the one-size-fits-all TV commercials of the past, Indigo makes sure your social videos are tailored for each platform and for your ideal audience.
Social proof is a powerful tool that lets the viewer genuinely experience how their life could be better. When your prospects are searching for a potential solution, being able to see that solution in action through another person can be highly convincing.
The video testimonial is word-of-mouth marketing at scale, which is why it can be so effective. If you need to build credibility, desire and authority with an audience, a testimonial social video can be an excellent choice.
Our 7-Step Process For Social Media Video Success
Step 1: Discovery
This first step is about clarity. What is your goal? What business problem are we trying to solve? What is your budget? Who is your audience? What is the role of social media in providing a solution? We get as much information as we can to develop a proposal.
Step 2: Proposal
We created a tailored proposal to fit your needs, goals and platform requirements. Indigo’s global network of talented creatives and strategists means we can provide a suite of options based on your budget and the complexity of the project.
Step 3: Creative Concepts
Indigo’s team of creative directors and social strategists then go to work to come up with world-class ideas that are creatively excellent, strategically sound and tailor made for your audience and the social media platforms we’ll be using.
We make sure the creative is designed to get the right kind of attention – the kind that attracts people and accomplishes your goals.
Step 4: Distribution Strategy
If a tree falls in the forest, and no one watches it on YouTube, did it make a sound? Without a holistic and smart distribution strategy, you’re leaving your success up to chance and finicky algorithms. As part of our process, Indigo does a deep dive into what your audience is watching and where they are watching. We have a comprehensive set of tools that lets us target your ideal audience along with budgeting and sequencing recommendations.
Step 5: Production
From finding locations to putting together the perfect crew to delivering the final video, Indigo does it all for you.
Step 6: Posting
Indigo provides you with not only a full-baked paid strategy, but we also walk through our optimization checklist so you can the maximum benefit of each platform’s organic algorithms. The more we can tap into the specifics of what each platform wants, the more this will reduce your distribution costs.
Step 7: Reporting
Need help understanding how your video is performing? Indigo has you covered. We can run reports and analyze the data based on the objectives we covered from the very beginning. We also provide recommendations on how to move forward so you can use data to make smart marketing decisions.
Trusted. Tested. Talented. Let’s talk about how Indigo Productions can help your brand succeed with social media video marketing.
Just call us at 212-765-5224 or visit our contact page.