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Video Production Blog

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Kelly looks at the horrible shirt she'll have to wear to participate in this charity turkey giveaway

What to Wear for a TV Interview or a Video Production Shoot

CEO, Indigo Productions It never ceases to amaze me how many people – including VERY high-profile people – show up for television and video shoots wearing clothes that look terrible on camera. A proper wardrobe is critical.  Viewers decide whether they like you and trust you almost instantly, and what

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Web player used for video marketing campaign

How Can Web Videos Help My Marketing Efforts?

There are numerous ways in which web videos can enhance your marketing campaign. Those include but are not limited to: Increased Engagement – videos are more engaging than plain text or images, thus having the ability to capture and retain the viewer’s attention. Enhanced Reach – videos can be posted

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Failed Guerrilla Marketing Campaign Example from Chicago

In yesterday’s blog article, we looked at 50 amazing guerrilla marketing examples. Lets now focus on a single Guerrilla Advertising example and take a closer look at what they did. The subject of our study is a “Texting can wait” campaign carried our by a car mechanic Erie-LaSalle Body Shop

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How to Optimize a Video for Search Engines?

When you’ve spent your time and money into making a marketing video for your organization you want to get back every dime out of your web video production project that you can – here’s when the Internet can come to the rescue. Internet is a beautiful place. One of its

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How to Use a Corporate Blog for Lead Generation?

By Konrad A. Kociszewski Back in mid to late 90’s every business needed a website but barely any of those businesses knew WHY. Now that the general population is much more tech savvy the benefits of a strong web presence are more obvious. Many businesses nowadays know that this presence

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