Los Angeles Video Production
Indigo Productions is a Los Angeles video production company with our central office based in New York City, NY. We offer complete video production services in order to create compelling visual content for corporate, commercial, and entertainment endeavors.
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Indigo Productions was hired to create a fundraising video for Hollywood superstar Matthew McConaughey’s charitable foundation, just keep livin.
The just keep livin Foundation is dedicated to empowering high school students to lead active lives and make healthy choices to become great men and women.
Countless studies have proven that fundraising videos are among the most powerful tools available to nonprofit organizations seeking potential donors. And Indigo Productions has produced thousands of successful videos since opening its doors in 1991, so this assignment was a natural fit for us.
We began by speaking to Matthew about his motivation for helping kids. He explained that while filming his breakout role in the classic movie Dazed and Confused in 1993, he was in turmoil over the passing of his father. It was during this time that he heard the words “just keep livin'”—words that would change his life and provide the inspiration for his intense philanthropic activities.
For our video production, we felt it would be most effective to let the star to speak from his heart about his goals and aspirations for helping the kids in his program. We arranged a two-camera video shoot in a hotel near his Los Angeles home and interviewed him for nearly two hours.
During the video editing and post-production phase, we distilled the interview down to its core message: by teaching kids to exercise, eat well, and be grateful for what they have, it’s possible to make a positive and profound impact on their lives.
Matthew told us that the foundation now serves over 1,500 students in 15 schools in Los Angeles, Orange County, Dallas, Austin, and New Orleans. He told us how participation in the foundation’s programs for two hours after school impacts kids’ grades, school attendance, and behavior. He also talked about the importance of teaching kids to give something back in the form of community service.
Why does this Hollywood legend do it all? His answer was simple: “It feels good to help.”
If you’d like to join Matthew McConaughey in helping kids lead a better life, please make a donation to jk livin, a 501(c)(3) nonprofit organization. Please visit jklivinfoundation.org.
To learn about other projects by Indigo Productions, take a look at some of the other work on our website.
For an estimate, or simply to discuss your video project, give us a call at 212-765-5224 or send us an email through our contact page.
Sales: (212) 765-5224