As a creative business, Indigo Productions understands the importance of properly showcasing one’s work, products, accomplishments, and success stories.
Sizzle reels – also referred to as demo reels, highlight reels, or promo reels – are a critical component of any communication portfolio. In many cases, the sizzle reel will be the first thing that your prospective customer will look at when evaluating your work, product, or service.
In today’s digital world, a sizzle reel becomes a company’s digital business card. That’s why creating a captivating and attention-grabbing sizzle video can make the difference between a sale and a lost opportunity. Indigo is uniquely qualified to produce best-in-class sizzle reels for companies looking to make an unforgettable first impression.
Great sizzle reels have many distinct characteristics:
- They tell a story: Fluidly weaving together products, images, videos, performances, and more
- They pack a punch: Keeping viewers transfixed and entertained, wanting to see more
- They’re well-paced: Creatively blending together snippets of visual data
- They’re economical: Providing the right balance of content and efficiency. They’re short, sweet, and to the point
- They have great music: Avoiding cliché in favor of modern, compelling soundtracks
- They’re relevant: Precisely targeting the desired audience. After all, pharma executives are different from fashion executives
- They’re emotional: With a point of view and a defined thematic tone – be it inspiring, adventurous, innovative, compassionate, humorous, creative, or traditional.
To create a great sizzle reel our expert team of editors, composers, designers, animators, writers, and marketers first become intimately familiar with the client’s body of work. From this, we determine a tone and point of view that addresses a number of questions:
- What does this company stand for?
- What is the narrative that needs to be woven with these work samples?
- What is a thematic chord that links these assets together?
- What is the proper pace and style?
- Who are the audiences that will be viewing this reel?
- What’s the right tone for them?
- What is the company selling?
- Which assets should be emphasized?
First, we select the perfect soundtrack to set the pace and personality of the piece. Then our excellent team of editors weaves together your assets in a way that interlaces snippets of work along with creative enhancements to best showcase your accomplishments.
Sizzle reels are ideal for creative service companies (film producers, artists, performers, marketing firms, animators, etc.) and are also used frequently in a host of other industries. We have developed demo reels for verticals including:
- Public Relations
- Technology/Consumer Electronics
Do you want to impress customers in two minutes or less? Let us handle your sizzle reel!
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