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Category: Video Production

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The Commercials of Wes Anderson

Without a doubt, director Wes Anderson is one of cinema’s most visually gifted stylists. It has been debated quite regularly that Anderson’s works are more style over substance. There is an argument among critics that his work is whimsical and self-indulgent, emotionally empty, and sticky.

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Star Wars logo

The 5 Best Star Wars Themed Commercials

With this week’s announcement of the Star Wars: Episode VII cast and this weekend’s annual Star Wars Day (“May The Fourth” Be With You), we’re taking a look back at our five favorite Star Wars themed commercials. Keep in mind, there have been a number of Star Wars advertisements over

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How to Use Video Structured Data from Schema.org?

The latest buzzword that took the Web by storm is Structured Data.  Everybody knows of it but not everybody knows how to use it—and why exactly?  Structured data is a group of markup tags that webmasters can use to embed into their website, so search engines can easily add rich

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Web player used for video marketing campaign

How Can Web Videos Help My Marketing Efforts?

There are numerous ways in which web videos can enhance your marketing campaign. Those include but are not limited to: Increased Engagement – videos are more engaging than plain text or images, thus having the ability to capture and retain the viewer’s attention. Enhanced Reach – videos can be posted

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How Much Does it Cost to Make a Music Video?

By Max Rosen, CEO, Indigo ProductionsToday we are witnessing a renaissance in the music video art form, with more and more artists and record labels opting to release Video Singles in place of traditional Audio Singles. The rise of YouTube, MySpace, Facebook, and a myriad of other digital video platforms

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JK Divorce Dance: The Making of a Viral Video Hit!

By Max Rosen, CEO, Indigo Productions How many divorces take only one hour to complete, feature music, laughter, dancing, and acrobatics, and are cheered by millions of people all around the world? Six weeks ago Indigo Productions uploaded a 2-minute video called “JK Divorce Entrance Dance” to the Internet. It

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Matthew Mcconaughey charity event highlighted in this successful sizzle

11 Things to Consider When Making a Promotional Video

Making a great promotional video can bring your message, your product, and your company to life. So why do so few videos take advantage of the medium’s strengths? Max Rosen, CEO of Indigo Productions, an NYC video production company, offers 11 tips to consider when creating any type of corporate

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