Category: Video Production

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Understanding The Importance Of B-Roll Footage

In every imaginable genre of video, the importance of crafting a compelling narrative is paramount. While an exceptional script and engaging dialogue play crucial roles, the magic often unfolds through the visuals. Enter B-roll footage, the unsung hero of video storytelling that adds depth, context, and visual appeal to any video project. In this blog post, we’ll delve into the significance of B-roll, explain what it is, and provide valuable tips on how to film and seamlessly integrate it into your video projects.

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Indigo’s Favorite Video Projects of the Year

2023 was one of Indigo’s best years ever! From collaborations with the world’s biggest celebrities to fundraising films for prestigious charities and video series with broadcast-level production values, there was truly never a dull moment. Here are some of our favorite jobs from the past 12 months. We hope you enjoy these videos as much as we enjoyed working on them.

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Mastering the Art of Conducting Video Interviews

In the world of video production, on-screen interviews are a powerful tool to captivate audiences and convey powerful narratives. Whether filming an interview with a CEO from a Fortune 500 company or a patient with a life-changing medical story, mastering the techniques of interviewing is essential for fostering an engaging and authentic on-screen presence about any subject matter.

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Is Influencer Marketing Right For You?

What is influencer marketing?

It’s when brands collaborate with influential individuals, known as influencers, who possess credibility and a dedicated following in specific niches or industries.

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