Video Production Blog
What is Reach in Social Media and How to Improve it?
Over the past few months, several clients asked us to explain the “reach” that’s being reported in their social media campaigns, so we thought it was worth sharing this information with a wider audience. Reach is a metric that was reported in advertising even before the advent of social
Testimonials That Sell – Testimonial Video Production For Social Media
On the morning of May 6, 1954, no one in recorded history had ever run a mile in less than four minutes. Many people considered it impossible, a feat outside the capabilities of the human body. But plenty of runners believed it could be done, and it became the mesmerizing
Why Social Media Video Marketing Is Crucial for Businesses
A recent Forbes article says that 80 percent of content marketing will be video by 2019 and that brands need to evolve with the times or risk dying out. It’s understandable that businesses are afraid of embracing social media video as one of their primary tools for marketing. The fears
What to Look for in a Video Partner
Finding the right business partner isn’t easy. You can look at a company’s client list, portfolio, pricing, and more, and still end up with a tough-to-manage relationship that’s more trouble than it’s worth. So how can you make sure your video partner is actually going to be worth partnering with?
How to Make a Successful CEO Profile Video
I’ve had the privilege of meeting hundreds of CEOs, company founders, presidents, and C-Suite executives over the years. It’s always fascinating and inspiring to learn first-hand what makes them tick and to hear them describe their vision for their companies. And that’s the main reason for making a CEO profile
How to Integrate Branded Content Marketing into Your Social Media Strategy
Company brands love to use social media because of its potential to reach as many as three billion social users at no cost. Whether you’re a small, medium, or a large business, social platforms can help your company attract prospective customers, increase brand awareness, and grow affordably – though it
Request a Quote
