Video Production Blog

Social Media Video Production Reach

What is Reach in Social Media and How to Improve it?

  Over the past few months, several clients asked us to explain the “reach” that’s being reported in their social media campaigns, so we thought it was worth sharing this information with a wider audience. Reach is a metric that was reported in advertising even before the advent of social

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person holding a cell phone next to a computer

Why Social Media Video Marketing Is Crucial for Businesses

A recent Forbes article says that 80 percent of content marketing will be video by 2019 and that brands need to evolve with the times or risk dying out. It’s understandable that businesses are afraid of embracing social media video as one of their primary tools for marketing. The fears

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Clutch B2B companies global 2018

What to Look for in a Video Partner

Finding the right business partner isn’t easy. You can look at a company’s client list, portfolio, pricing, and more, and still end up with a tough-to-manage relationship that’s more trouble than it’s worth. So how can you make sure your video partner is actually going to be worth partnering with?

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Jack Zahran president of Pinkerton

How to Make a Successful CEO Profile Video

I’ve had the privilege of meeting hundreds of CEOs, company founders, presidents, and C-Suite executives over the years. It’s always fascinating and inspiring to learn first-hand what makes them tick and to hear them describe their vision for their companies. And that’s the main reason for making a CEO profile

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