Author: Max Rosen

Dark figure with red light saber

Yesterday and Today: Comparing Reboot Trailers to the Originals

Every year brings a slate of remakes, reboots, and sequels to long-dormant film franchises.  2015 includes updates to series like Star Wars, Fantastic Four, and many more.  Comparing the trailers for the revamps to those for the originals can highlight how different these new installments are aspiring to be—and it

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The Recut Trailer, or the Subtle Art of Editing

The art of editing is not only one of the most important aspects of filmmaking, but also one of the most powerful tools in telling a story. Over the past decade, recut trailers have become a fascinating and entertaining way for editors to mashup either two or more films into

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The Special Shoot Trailer

It’s not uncommon for blockbuster movies to earn over $100 million at the box office, which means that the marketing of films is an essential, and oftentimes expensive, part of the equation.  With opening weekend dates carved out years in advance, audience awareness is essential, which is often why a

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Arnold Schwarzenegger Screaming

American Celebrity Commercials in Japan

Imagine for a moment you’re watching your favorite TV, show and when the series cuts to commercial, you suddenly see Bruce Willis hawking coffee or Arnold Schwarzenegger promoting an energy drink.While this level of celebrity endorsement isn’t common in the United States, in Japan advertisers pay exorbitant fees for actors to

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I love New York

10 Things That Make New York Awesome

The cultural and financial capital of the world, New York is one of the most unique and influential cities in the world, affecting commerce, finance, media, art, fashion, research, technology, education, and entertainment.And without a doubt, it’s one of the most awesome places on Earth. Here are ten reasons to

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Martin Scorsese with red background

TV Commercials by Martin Scorsese

Martin Scorsese is widely regarded as one of the most important and influential filmmakers in the history of cinema.  What many people don’t know about this Oscar-winning film director is that he’s also directed numerous music videos and TV series, as well as scores of television commercials.Scorsese’s legendary storytelling prowess

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Rzykruski

5 Shorts That Became Feature Films

The best calling card that any filmmaker can present is actual work, which is why so often music video directors find themselves courted by Hollywood.  More often, short films tend to capture producers’ attention as they give an immediate impression of a director’s visual style and storytelling skills.  These directors

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Romanek

The Music Videos of Mark Romanek

A passionate interest in filmmaking led Mark Romanek to work as 2nd assistant director for Brian De Palma on Home Movies, which eventually led to directing a feature and music video before settling on screenwriting.Ultimately, Romanek was lured back to directing music videos, where he is considered one of the

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Michael Jackson

The Top 5 Most Expensive Music Videos of All Time

Since 1981, when The Buggles song “Video Killed The Radio Star” launched MTV in the United States, music videos have been a breeding ground for artists, directors and visionaries, all eager to make their creative mark. Although MTV rotation has given way to YouTube views and streaming, music videos are

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