Any successful video production strategy demands a well-defined Internet strategy.
Here at Indigo Productions, we have been creating web videos since the inception of the industry. We have an unmatched understanding of how the Internet has transformed the way businesses and individuals consume video content.
Take a look at this great web video we made for Anker Technologies, which got 14 million views on YouTube alone:
Knowing how your content is going to be viewed—the technical, environmental, and behavioral considerations—has a critical impact on how the video is produced, edited, and optimized. Few video production companies offer our level of sophistication and know-how.
When we embark on any new project we consider:
- Where will these videos be viewed? Desktops? Tablets? Mobile phones?
- Will the creative execution and approach be applicable to these platforms?
- How will this impact the message and the tone?
- Will multiple versions need to be created? How many? For which platforms?
- What are the technical considerations, such as the operating systems? Browser types? Device types? Content streaming issues?
- How do we ensure the most seamless and smoothest viewing experience?
- How do the videos need to be formatted and coded?
- Who is the audience? What is the corporate deployment strategy?
- Will most viewers be watching the videos with the sound on or off?
No creative or production decision is made until we determine these factors and fully understand what role the Internet is going to play in the final production.
While viral spread can never be guaranteed, Indigo has successfully launched videos with viewing records that still stand today. Gaining mass popularity is always a boon for businesses looking for brand awareness or identity. Indigo understands how to create the best possible environments for viral spread to occur. When applicable to a given business goal, we always optimize the content and deployment strategy to take advantage of the viral effect.
Social Sharing Platforms
Merging our video development expertise with today’s new social media disciplines is another key differentiator that Indigo offers. In an ever-changing world of content consumption, it is critical to understand how your videos will be applicable to sites like Facebook, LinkedIn, YouTube, and Twitter. Our clients see a greater return on investment, knowing that Indigo provides a comprehensive understanding of video delivery across all of today’s emerging content platforms.
The Internet offers a very robust means of measuring success. Performance analytics offer multiple benefits to our clients, and our fluency with these tools delivers another layer of return on investment:
Measure spikes in customer interaction Integrate video views toward Google rankings for any initiatives in search engine optimization Measure local, regional, national, and international impact Measure customer website retention Calculate conversion rates related to video views Increased engagement time on corporate websites
Indigo understands web video best practices and ensures that your production will be designed to attain maximum impact across the Internet.
Do you need a video that communicates with the public with the maximum return on investment? Let Indigo provide the solution.
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