So you want to make a great corporate video?
Choosing a great video production company is the key to success.
Start with trust – knowing that your producer is capable of creating a corporate video that exceeds your expectations, and has done so for client after client. You want a producer who can answer all your questions… and who knows the right questions to ask you. You want a producer who can guide you through the entire video production, from developing the initial concept, all the way to your final presentation.
Here are some key tips to help you in your search!
Don’t assume your kid, or the intern or a wedding videographer knows how to create a powerful corporate video or web commercial.
If you don’t get it right while shooting, it will be a costly waste of time and money to try to fix it in post. Most likely, you’ll have to start from scratch. Or, at best, settle for less than what you really need for your sales video or training film. And if you’re not satisfied with that video, do you really think that it can motivate your workforce, create brand awareness, or bring in clients?
Don’t assume the lowest price means a good value.
These days, anyone with $1000 can buy a video camera and call himself a video producer. This doesn’t mean they know how to tell a good story and captivate your audience. Chances are they lack creative, technical, logistical, and marketing know-how, and have little or no experience collaborating with successful companies like yours.
Get real about the reel.
A video production company’s body of work represents experience – an experience that assures that you will get the video you want. And watching the producer’s work may inspire ideas for what you want to accomplish in your video. A video production company’s website should offer plenty of samples of their work. An experienced producer can also show you other videos and provide client references.
Get real about the deal.
It’s a good idea to have a ballpark budget in mind when you talk to a video production company. A seasoned producer can give you a realistic sense of what you can accomplish within your budget. But, if you are still unsure, a good producer can ask good questions and help you determine how to spend your money most effectively to get the best possible corporate video.
A quick update:
How to evaluate and select the best video production company to work with?
- Review their portfolio – check out the quality of work but also the types of videos they’ve done in the past: are their previous videos all in the same niche or did they work with a large variety of clients in different industries? Are the videos they showcase similar to what you need? Look at the style and scope of their previous work.
- Do your due diligence – look them up online. How many reviews do they have? Are they good or bad? If they have a lot of good reviews, do they seem real or fake to you?
- Look beyond simple search for reviews – look at forums and message boards. DO a deep research online to learn what people have to say about them.
- Look for testimonials and websites that review businesses, such as Clutch and the Better Business Bureau (BBB)
- Evaluate their authoritativeness – are they members of any professional associations? Did their work receive any awards? What about their company? Were they selected for any accolades?
Remember, successful promotional videos depend on good communication between the client and the producer. The only surprises you want are happy ones!
Indigo Productions, a Manhattan video, and multimedia production company, can be reached at 212-765-5224.