Video Production SEO
With over 10 years of experience in designing and optimizing websites for the video production industry, and hundreds of video production keywords ranked in the first position on major search engines such as Google and Yahoo!, Indigo Production is the leader in Internet marketing services for the video production industry.
Our offering includes a full range of Internet marketing services geared towards video production and videography companies. They range from website design and development, through social media and Search Engine Marketing – Search Engine Optimization and display marketing in search engines, such as Google AdWords – to full online marketing campaigns, complete with a discovery process, branding package, full traffic analytics services with a 360-degree feedback loop, and project management as well.
How does the Indigo Productions SEO process work?
As part of our Search Engine Optimization (SEO) campaign, we will start with keyword research. We will find out what keywords (if any) your website ranks for, what keywords your competition is optimizing for and bidding on in their pay-per-click campaigns (such as Google AdWords or Yahoo! Advertising Solutions), then compiling and prioritizing a list of the most important keywords that your video production website needs to be found for in search engines.
This brings up an important question: While carrying out numerous SEO campaigns in the video industry, we have already compiled a long list of keywords and their search volume – so why do we need to look for keywords to optimize your website for? The answer is that already have a database of traffic and keyword data, but we always perform fresh keyword research because people’s online behavior changes, their search patterns change accordingly. There are also seasonal and geographical variations.
For example, a keyword such as “NYC video production” may be searched more than “video production NYC” but in Chicago, it may be reversed – “video production Chicago” may be searched more often than “Chicago video production.”
And while this may be the fact now, it very well may change next year. We also believe in the process of ongoing improvement: Our SEO projects are NOT pre-packaged, off-the-shelf discount cookie-cutters. We take an individual approach to each of our projects and deliver maximum value to all of our clients.
When the keyword phrases are locked in place, the on-site optimization begins. This includes optimizing your website for the right keywords and adjusting titles, meta descriptions, URL structure, content, interlinking architecture, and much more. The first part of the on-site optimization will be a complete website audit. With the use of different software suites, data provided by Google through their Analytics and Search Console services, as well as plain old eyeballs, we will go over your website and analyze it to make sure it is search engine friendly. We will then report on any issues we may have encountered and move forward with the proposed solution.
Once the website has been audited, fixed, and fully optimized, we will move into the off-site optimization. Just a few years back that would simply mean building backlinks. Now, while inbound links are still important, there is MUCH more to off-site SEO. We need to make sure your website is supported by map listings on all major search engines, citations, social media, brand mentions, and so on.
How long does it take to optimize a website for video production keywords?
Every project is different and will depend on many factors, such as your website, the strength of your brand, and most importantly the competition. While there are many factors that affect the outcome, our SEO usually shows some kind of improvement within the first month, and within two months we usually see some keywords on the first pages of some of the major search engines. Within the first three months, we can usually deliver results substantial enough to noticeably increase your traffic and begin affecting the bottom line, which provides leads from organic traffic.
Why choose the SEO services offered by Indigo Productions?
Of course, in order to provide Search Engine Optimization, or SEO for short, services for other video production companies, we need to be able to first do it for ourselves – and we have! Indigo Productions has been dominating the search engine result pages (SERP) for video production keywords in New York for many years now – and we can do the same for your company in your city! Let’s look at the examples below:
In the example above we have the Google rankings for www.IndigoProd.com for the phrase “NYC video production” – the screenshot was taken on 07/11/2016 but please feel free to perform our own search for this term to see the rankings for yourself. When this screenshot was taken, Indigo Production ranked first in the map section as well as both first and second in the organic search results below the map. And the Indigo Productions SEO team can do the same for you!
Contact Indigo Productions
If you are an owner or a marketing manager of a video production company looking to optimize your website for search engines and increase your online exposure, please call Indigo Productions at (212) 765-5224 for a quote and more details on our SEO offering. You can also reach us by emailing email@example.com or by filling out the form on our contact page.
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