Video Production SEO

SEO Services for Video Production Industry

Search Engine Optimization and its abbreviation SEO are terms that came into being in 1997 despite the process being already practiced by webmasters for a few years. Now, in 2020 Search Engine Optimization is a big industry with many SEO companies and freelancers all over the World offering SEO services – Indigo Productions in New York being one of them.

What Makes Indigo Productions Different From Other SEO Companies?

10 Reasons to Choose Our Video Production SEO Agency

What makes Indigo Productions different as an SEO company? There are many reasons why choosing our SEO and Internet marketing services is a good choice, among them:

  • Special focus on SEO for video production companies.
  • The fact that we are a video production company first and foremost.
  • Over 10 years of experience in Search Engine Optimization.
  • SEO staff with Masters’s degree and at least 10 years of experience (individual not combined).
  • Our offering of a full range of video production and Internet marketing services.
  • Our experience in video marketing, including viral videos, video seeding, SEO, and display advertising.
  • Proven track record of success in obtaining top rankings in Google.
  • Database with 12 years of video production related keyword research data.
  • The fact that we have successfully obtained top video production rankings for our website.
  • The fact that we have successfully retained those rankings for over a decade!

SEO Services From a Video Production Company for Video Production Companies.

What makes Indigo Productions stand out among SEO companies and Internet marketing agencies is the fact that we are also a video production company, which makes us uniquely suited to help other video production houses with their Google rankings and overall online exposure and visibility.

The SEO staff at Indigo Production has experience not only working on our own SEO campaign but also SEO campaigns of our clients, most of them being other video production companies. Having been focused on the video production industry gives us a multifacet advantage over other SEO agencies when the client is a video production professional or a video production company: we have more understanding of the subject than non-video production companies, having worked on video production SEO for over a dozen years gives us even more experience and having multiple video production clients all over the United States gives us a huge competitive advantage. 

Multiple SEO Clients = Experience in Multiple Markets (Not Only Video Production)

Our SEO staff has experience in managing SEO and PPC campaigns in most of the major cities in the country, including New York, Chicago, Miami, Los Angeles, and Denver! Our team also worked on video production projects outside the country and in multiple languages. Other SEO projects we worked on include Tattoo Schools, Law Firms, Contractors, Hotel Design companies, and many more!

Largest Video Production Keyword Data Out There!

The easiest way to demonstrate this multilayered advantage that Indigo Production possesses is keyword research. For example, the client needs to select the most searched for keyword phrase to put in the title of their home page (or the main keyword for their Google Ads campaign) but real traffic volume data is very scarce and any info a competitor can provide will be an educated guess at most. Indigo Production on the other hand has the “Actual video production keyword traffic volume data” – all we need to do is check last month’s top keyword by impressions data and see the first two, is #1 significantly more than #2? As we can see below that is the case:

“Video production company” has been searched for almost 20,000 times last month while the second keyword “video production services” scored 13,333 searches. In this case, the choice is obvious. Indigo Productions is the ONLY SEO agency that can produce such a large and accurate database of video production related keyword phrases – if you choose us, this data will work for you!

20 Years of Perfecting Our Video Production Website.

While Indigo Productions was founded as a video production company back in 1991, the website dates back to the year 2000 when we acquired the domain name and began working on our first website. In 2007-2008 we also began working on search engine optimization, focusing on top rankings for New York City, NY video production keywords, and keyword phrases in Google, Yahoo!, and Bing – which at the time was called MSN. Since SEO and website design industries are relatively new, being 20 years old makes us, in marketing speak, not followers or even early adopters but leaders and trendsetters in the World of Internet marketing.

Covering Developments in SEO for Over a Decade.

Our blog has been started in 2009 and we have since used it to cover trends, news, and other events both in video production and marketing at large with a large portion of our articles – numbering in the hundreds – devoted to SEO and Video Marketing.

Our Google Rankings Speak for Themselves!

Of course, in order to provide Search Engine Optimization, or SEO for short, services for other video production companies, we need to be able to first do it for ourselves – and we have! Indigo Productions has been dominating the search engine result pages (SERP) for video production keywords in New York for many years now – and we can do the same for your company in your city! Let’s look at the examples below:

In the example above we have the Google rankings for for the phrase “NYC video production” – the screenshot was originally taken on 07/11/2016 and last updated on 9/10/2020 but please feel free to perform your own search for this term to see the rankings for yourself. When this screenshot was taken, Indigo Production ranked first in the map section as well as both first and second in the organic search results below the map. And the Indigo Productions SEO team can do the same for you!

Full Range of Search Engine Marketing (SEM) Services.

Search Engine Optimization as a service, like any other business activity, has the goal of increasing the wealth of the shareholders. SEO achieves this goal through a series of work packets aimed at securing top rankings of the given company’s website in search engines for keywords expected to bring the most business in terms of leads, sales, and otherwise relevant and valuable traffic. Search Engine Marketing expands this term to include sponsored advertising in search engines.

Pay-Per-Click Campaign Management.

Our SEM campaign management services bring website traffic through platforms such as Google Ads (formerly Google AdWords), Microsoft Advertising (Bing Ads), and Yahoo Search Marketing. These Pay-Per-Click (PPC) ads are displayed on Google, Bing, and Yahoo! In their search engine result pages (SERPs). Indigo Productions has over 10 years of experience managing such campaigns.

Sponsored Advertising: Display, Banner, Social Media, and Video.

In addition to managing campaigns focused strictly on search advertising, we also offer display advertising, banner advertising, social media advertising, and video ads where we focus on driving qualified views to our client’s videos on YouTube.

Video Optimization Services

As a video production company, we can’t offer Internet marketing services without offering video marketing. Video is an important element of our SEO campaign strategy. We use video for:

  • Local SEO – creation, and optimization of Google Map listings.
  • Rich content for websites
  • Social Media Marketing
  • Video SEO
  • Viral videos
  • Video seeding

How Does Your Search Engine Optimization Service Work?

Over the years the SEO industry has changed a lot. Search Engine Optimization went from simply stuffing web pages with keywords and repeating them over and over again to advanced techniques including website design, content marketing, video, backlinks, social media, reviews, and much more. As SEO grew and expanded, so did our Search Engine Optimization process. While Indigo Productions takes a custom approach to each and every client – depending on their website, goals, and needs – there are certain elements that are common to all our SEO campaigns, including the one for our own website. 

Stages of the Indigo Productions SEO Campaigns

Our SEO process – both for video production companies and other clients – can be divided into three main parts. Those parts are:

  1. On-Site Optimization
  2. Off-Site Optimization
  3. Local SEO

The three parts of our SEO plan often run concurrently to one another, sometimes cross paths, often are codependent, and include multiple steps, tasks, and sub-parts, including:

On-Site Optimization

  • Keyword research
  • Website audit
  • Page load time
  • SEO scorecard
  • Web development
  • Content creation
  • Tracking
  • Reporting

Off-Site Optimization

  • Backlinks
  • Brand Mentions
  • Reviews
  • Social Media Marketing
  • Business Listings

Local SEO

  • Creating and verifying map listings (such as Google My Business)
  • Optimization of the map listing(s)
  • Periodical updates of the listing
    • Basic info
    • Optimization keywords, descriptions, categories, etc.
    • Adding photos, videos, 360-degree views – virtual tours
  • Backlinks
  • Business mentions
  • Reviews management
    • Online reputation management
    • Dispute resolution

We will start with keyword research.  We will find out what keywords (if any) your website ranks for, what keywords your competition is optimizing for and bidding on in their pay-per-click campaigns (such as Google AdWords or Yahoo! Advertising Solutions), then compiling and prioritizing a list of the most important keywords that your video production website needs to be found for in search engines.

Keyword Research

This brings up an important question: While carrying out numerous SEO campaigns in the video industry, we have already compiled a long list of keywords and their search volume – so why do we need to look for keywords to optimize your website for?  The answer is that we already have a database of traffic and keyword data, as mentioned before we believe that our database is the largest and most accurate database of video production keywords that no other SEO company can match. Even though we already have data for thousands of keywords, we still always perform fresh keyword research because people’s online behavior changes, and their search patterns change accordingly. There are also seasonal and geographical variations – a subject recently covered by Google at a webinar attended by our SEO team. 

SEO is a Process of Ongoing Improvement.

This brings another reason why Indigo Productions is the top video production agency – our SEO experts do not rest on their laurels, we keep learning, developing new techniques, testing new approaches, and always strive to achieve more.  

Video Production Keyword Variations

For example, a keyword such as “NYC video production” may be searched more than “video production NYC” but in Chicago, it may be reversed – “video production Chicago” may be searched more often than “Chicago video production.”  

And while this may be the fact now, it very well may change next year. We also believe in the process of ongoing improvement: Our SEO projects are NOT pre-packaged, off-the-shelf discount cookie-cutters. We take an individual approach to each of our projects and deliver maximum value to all of our clients.

On-Site Search Engine Optimization

When the keyword phrases are locked in place, the on-site optimization begins. This includes optimizing your website for the right keywords and adjusting titles, meta descriptions, URL structure, content, interlinking architecture, and much more. 

Website Audit

The first part of the on-site optimization will be a complete website audit. With the use of different software suites, data provided by Google through their Analytics and Search Console services, as well as plain old eyeballs, we will go over your website and analyze it to make sure it is search engine friendly. We will then report on any issues we may have encountered and move forward with the proposed solution.

Off-Site Optimization

Once the website has been audited, fixed, and fully optimized, we will move into the off-site optimization. Just a few years back that would simply mean building backlinks. Now, while inbound links are still important, there is MUCH more to off-site SEO. We need to make sure your website is supported by map listings on all major search engines, citations, social media, brand mentions, and so on.

Local SEO

Local SEO is a term used to refer to ensuring that a business is featured in Google Maps and that its listing shows up in relevant searches both in regular Google search result pages – in the map section over the organic results often referred to as the 3-pack – and in Google Maps searches. We will check if your business has a verified Google My Business listing and ensure it is optimized and periodically updated with new information, photos, videos, and posts.

Feedback Loop – Reporting

Once a month, we will update you on the progress, report on what worked, what still needs to be done, and brainstorm looking for emergent strategies. If necessary, we will be in touch more often to discuss any issues we’ve run into and how we plan to overcome them.

How long does it take to optimize a website for video production keywords?

Every project is different and will depend on many factors, such as your website, the strength of your brand, and most importantly the competition. While there are many factors that affect the outcome, our SEO usually shows some kind of improvement within the first month, and within two months we usually see some keywords on the first pages of some of the major search engines. Within the first three months, we can usually deliver results substantial enough to noticeably increase your traffic and begin affecting the bottom line, which provides leads from organic traffic.

What Type of Internet Marketing Projects Do You Offer?

Indigo Productions offers a full range of online marketing projects including but not limited to:

  1. Search Engine Optimization (SEO)
  2. Pay-Per-Click (PPC)
  3. Social Media Marketing
  4. Video Marketing
  5. Content Marketing.
  6. Online Reputation Management

Contact Indigo Productions

If you are an owner or a marketing manager of a video production company looking to optimize your website for search engines and increase your online exposure, please call Indigo Productions at (212) 765-5224 for a quote and more details on our SEO offering. You can also reach us by emailing or by filling out the form on our contact page.

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