Dean & DeLuca: Working Smarter

The iconic food brand Dean & DeLuca hired us to create this fun recruitment spot for their rapidly expanding international chain.

They wanted a hip, modern video that appeals to tech-savvy Millennials. To achieve this we focused on their unique Team App which allows employees to change shifts, communicate with management, and easily customize their work experiences through their phones.

We then cast actors that beautifully represent today’s diverse workforce and had loads of fun filming all over the Lower East Side and Brooklyn, transforming New York City into its own character.

 


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