Dean & DeLuca: Merchants of Soho

The iconic food brand Dean & DeLuca hired us to create this engaging video about the origins of the company.  We interviewed founder Giorgio DeLuca who revealed what it was like in the earliest days, and described the essential ingredients that led to their international success.

The first time we met Giorgio, he surprised us by showing up to our lunch appointment riding his bicycle! This gave us the idea for a unique visual theme that ties the video together and really expresses the founder’s personality.

“Indigo Production did an amazing job for us.  They created an entire series of high-end videos with creativity, skill and passion.
Project Manager
Dean & DeLuca


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