Creating videos designed to teach, inform, and improve performance is a sophisticated undertaking. Indigo has established itself as a foremost specialist in this field since 1991.
Learning requires a very complex set of conditions and cues. Attention spans are shrinking and audiences are more distracted now than ever. We understand these dynamics and bake them into every training initiative that we take on.
Creating effective training videos requires the right mix of script, editing, pace, tone, length, and engagement. Video is one of the most cost-effective and measurable means of training for large and small corporations.
Take a look at this extremely successful training video we made for Yellow Tail Wine to launch their innovative Roo app:
Indigo has developed a sophisticated process for the development of training videos. First, we identify your audience: Who are we talking to? What is their frame of mind regarding the proposed topic?
For example, if the video is a product demo tool being deployed to retail showroom staff, what are the goals? Are we looking to create a new skill or increase knowledge? Is it a highly technical product? Is it a specialized product like skincare or nutrition? What tone will resonate with this audience? What style is best suited to deliver this message? Should we use on-camera talent to deliver the message? What type of tone will be most effective? Should it be humorous? Serious? What is the client’s corporate culture like?
All of these factors are taken into consideration by our team of writers, animators, designers, and technicians. Then we work collaboratively with you to translate your company’s style into the most effective solution possible.
The result is a video that accomplishes all your goals – and more.
In addition to our full range of core video production services, we also offer a full range of training video services, including:
- Retail training videos
- Sales training
- Product use and product demo training
- Train the trainer videos
- Workforce and management communication videos
- Employee orientation videos
- Interactive online training
- Foreign language translation
- Custom designed graphics
- Surveys and moderated Q&As
- Compliance programs
- Effectiveness measuring tools
Do you need a video that teaches, informs, trains, or increases performance? Let Indigo provide the solution.
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