The National Domestic Violence Hotline commissioned Indigo to develop and produce a public service announcement featuring actress Salma Hayek.

Salma felt the client’s script was a little flat, so we improvised a new script over lunch. After dessert, Salma got up and knocked it out: three takes in English, three in Spanish, and we were done.

The spot was extremely successful, garnering lots of national news coverage and getting reposted on hundreds of blogs.