Video Editing + Graphics
At Indigo Productions, our most valuable post-production asset is not our high-tech equipment or cutting-edge video editing software. It’s our carefully curated collection of world-class video editors.
Our diverse roster of award-winning master craftsmen spans the media spectrum, from feature film and documentary editors to specialists in music videos, TV spots, movie trailers, motion graphics, animation, and corporate videos as well as journalism, live meetings and events, experiential design, and reality TV editors.
This creative diversity allows Indigo to select the ideal lead editor for every project based on the project’s specific objectives and creative aspirations.
At Indigo Productions, video editing is an art form, and like all art, it can be approached from multiple perspectives.
If you give the same set of footage to 10 editors you might get back 10 completely different videos. That’s why the choice of the editor is often the most critical decision we make during the post-production process.
Each of our senior video editors is a master storyteller in their own right – maestros of drama and emotion, sculptors of image and sound, and field generals for the rest of our post-production team. They are responsible for transforming a multitude of diverse creative elements into a cohesive unified whole.
The Indigo Productions 7-Step Video Editing Process
Step 1: Understanding the goal of your video
Knowing the purpose of your video, and where it will live, drives many of our production decisions as well as the style we choose for the edit. From pacing and tone to color, we create an experience for your audience.
Step 2: Crafting the story
How do you get a viewer’s attention? What’s the setup? What are the story elements that keep people to the very end and deliver a satisfying payoff? You are desperately competing for your audience’s attention and the storytelling quality of a video is your biggest strength.
Step 3: Pacing and tone
Once we understand the story arc, we decide on the overall feel of the video. Are we creating a high-speed adrenaline rush? Or are we carefully guiding viewers through a tapestry of emotion?
Step 4: Sound design
The crunch of a leaf underfoot on a fall day… The heavy rumble of a motorcycle whipping by… The soundtrack comes in at just the right time… Sound is a critical element of any film. It’s what makes a video beyond just visually interesting and turns it into something emotionally resonant. Memorable.
Step 5: Color
Whether it is the high-contrast look of fashion, the faded look of a millennial’s Instagram account, or the classic teal and orange tones of famous films through the decades, your use of color communicates a lot about your brand. Don’t get caught with blotchy skin tones or muddy footage. Let Indigo’s editing professionals create your best look.
Step 6: Graphics & Animation
These final touches to your project really tie everything together and give it that extra dash of professionalism. Animation done poorly can turn into a distracting turn-off. At Indigo, we agonize over the details like this so your video comes out just right.
Step 7: Delivery
Is your video going on TV or YouTube? Or both? Every platform has its own requirements to ensure the highest quality image at the best playback. We know those in and out, and we make sure your final delivery is set up for success.
Do you need to edit a corporate video, a video game trailer, or a behind-the-scenes documentary? Are you looking for a viral video, sizzle reel, or a trusted creative expert to handle large volume editing needs?
Give Indigo Productions a call at 212-765-5224 or visit our contact page.
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Massively impressed with Indigo's work on our corporate animated explainer video. Starting with our (sad) script, they turned it into an engaging, visual, and attention-grabbing sequence filled with symbols and emotional attachment. Additionally, Max and his team are reasonable and good to work with...we'll be back for more video work.
— Managing Director
INCREDIBLE WORK!!!!! Indigo’s marketing video for our new app was shown to execs from Apple, Google, Amazon, and other top companies at an invitation-only health care conference at the White House. The entire audience applauded after the screening. It is simply the best marketing tool - with the highest ROI - that I have ever seen. Thank you, Indigo Productions!
— Chief Technology Officer
Indigo Productions does amazing work. They have created a wide variety of top-quality promotional videos for our program over the past several years. They are creative, flexible, and understanding of our needs. They take the initiative to solve problems before they arise. I would highly recommend Indigo for any promotional video needs!
— Vice President, Product Marketing Manager
Indigo created 3 videos for our Women Build event.They did a great job shooting different environments over the course of a year. Our scope and deliverables changed partway through the project, and they were happy to adjust and work with us on that too. We're thrilled with the outcome and excited to use the videos to promote the event in the future!
— Creative Director