Video Editing + Graphics
At Indigo Productions our most valuable post-production asset is not our high-tech equipment or cutting-edge video editing software. It’s our carefully curated collection of world-class video editors.
Our diverse roster of award-winning master craftsmen spans the media spectrum, from feature film and documentary editors to specialists in music videos, TV spots, movie trailers, motion graphics, animation, and corporate videos, as well as journalism, live meetings and events, experiential design, and reality TV editors.
This creative diversity allows Indigo to select the ideal lead editor for every project based on the project’s specific objectives and creative aspirations.
At Indigo Productions, video editing is an art form, and like all art, it can be approached from multiple perspectives.
If you give the same set of footage to 10 editors you might get back 10 completely different videos. That’s why the choice of the editor is often the most critical decision we make during the post-production process.
Each of our senior video editors is a master storyteller in their own right – maestros of drama and emotion, sculptors of image and sound, and field generals for the rest of our post-production team. They are responsible for transforming a multitude of diverse creative elements into a cohesive unified whole.
Indigo Production’s 7-Step Video Editing Process
Understanding the goal of your video
Knowing what the purpose your video serves and where it will live not only drives many of our production decisions, but it’s also a huge driver in how we edit a film. From pacing and tone to color, we create an experience for your audience.
Crafting the story
How do you get a viewer’s attention? What’s the setup? What are the story elements that keep people to the very end and deliver a satisfying payoff? You are desperately competing for your audience’s attention and the storytelling quality of a video is your biggest strength.
Pacing and tone
Once we understand the story arc, we decide on the overall feel of the video. Are we creating a high-speed adrenaline rush? Or are we carefully guiding viewers through a tapestry of emotion?
The crunch of a leaf underfoot on a fall day… The heavy rumble of a motorcycle whipping by… The soundtrack comes in at just the right time… Sound is a critical element of any film. It’s what takes a video beyond just visually interesting and turns it into something emotionally resonant. Memorable.
Whether it is the high-contrast look of fashion, the faded look of a millennial’s Instagram account, or the classic teal and orange tones of famous films through the decades, your use of color communicates a lot about your brand. Don’t get caught with blotchy skin tones or muddy footage. Let Indigo’s editing professionals create your best look.
Graphics & Animation
These final touches to your project really tie everything together and give it that extra dash of professionalism. Animation done poorly can turn into a distracting turn-off. At Indigo, we agonize over the details like this so your video comes out just right.
Is your video going on TV or YouTube? Or both? Every platform has its own requirements to ensure the highest quality image at the best playback. We know those in and out, and we make sure your final delivery is set up for success.
Do you need to edit a corporate video, a video game trailer, or a behind-the-scenes documentary? Are you looking for a viral video, sizzle reel, or a trusted creative expert to handle large volume editing needs?
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