Indigo’s self-produced viral video “JK Divorce Dance” got over a million views in its first three days on the web. This sizzle reel captures some of the media circus that ensued after the video went viral.

Thousands of blogs reposted it. CNN did a story, then NBC, MSNBC, and Access Hollywood. Then the Chicago Tribune, Huffington Post, Sydney Morning Herald, and dozens of other serious journals wrote even more stories. Then Yahoo! named it the #1 comedy video of the year.

Tens of millions of views later, this little Indigo side project became a piece of viral video history.