Everlast: Fight For It
Everlast hired Indigo to create a knockout brand video for their worldwide marketing efforts. They didn’t have a script or a specific concept, but they knew exactly what they wanted: a real crowd-pleaser, something that would make audiences get up and cheer.
Indigo delved deep into the history of the company, digitizing and cataloging thousands of photos and film clips from the Everlast archives along with a dozen classic boxing films featuring Everlast product placements.
We then designed some branded motion graphics and custom 3D animation and edited it all together over a mashup score of hip hop, funk, and house music.
“Indigo Productions delivered everything we asked for and more. They produced a visually innovative and compelling video that works on many levels. With a combination of exceptional editing, inspired music choices, and hip graphics, they managed to capture the essence of the Everlast brand perfectly.”
President and CEO
Everlast Worldwide, Inc.