Brand Video Production
Want to introduce your brand, your mission, and your products to the world? A well-crafted brand video can put your company on the map.
Indigo Productions has decades of experience in brand video production, helping Fortune 500 firms and exciting new startups create and launch powerful brand videos, anthem films, and company manifestos.
If you’re looking for a brand video production company, Indigo’s team of experts handles it all—strategy, concept development, scripting, creative direction, filming, editing, motion graphics, and distribution. But most importantly, we understand how to reach audiences with a compelling story.
Ready to kick off your brand video production?
Your Partner in Brand Video Production Services
Indigo Productions is a global, full-service production company based in New York City. From commercials to social media videos, virtual events—and of course, corporate brand videos—Indigo has been providing top-quality video production services since 1990.
We pride ourselves on going above and beyond to craft the right message, deliver the right creative, and produce the highest quality brand videos for your needs and budget.
Indigo Productions offers comprehensive solutions to your brand video needs. Our experienced team can handle everything from start to finish:
- Creative development
- Brand workshops
- Art direction
- Visual design
- Location scouting
- Camera and lighting
- Color correction
We guide you through the process, working with you from day one to define your objectives, develop a plan, and make it happen. We’ll even help you market your video to ensure its success.
Indigo’s brand video production team is made up of best-in-class filmmakers, including directors, writers, camera crews, sound engineers, cinematographers, actors, hair and wardrobe stylists, makeup technicians, teleprompter operators, and voiceover artists.
What good is such a team without tools equal to their expertise? Video technology changes every year, and we keep up to date with all the latest, cutting-edge technology and advancements in brand corporate video production. We make sure your brand corporate video is everything you want it to be.
You can judge our reputation by the company we keep! We’ve worked on brand video productions for some of the world’s most respected brands.
Branding Production Success Stories
But enough about us. What do our clients think?
I hired Indigo for an important shoot at The Metropolitan Museum of Art and The Frick Collection in New York City. I'm happy to say that they did an outstanding job! I'd recommend them without hesitation to anyone who wants to work with a world-class video production company.
— Production Specialist
I am encouraging publishers, marketing teams and media companies to work with Indigo Productions whenever the opportunity is given.
Our publishing company in London has commissioned Indigo to prep and shoot a short film in central Manhattan, New York for one of our biggest clients, Salesforce – and the service has been excellent, to say the least.
I'm constantly impressed by Indigo Productions, they're an amazing company. As a Preferred Partner & Vendor here at Salesforce, they've created over 50 videos for us over the years. Indigo has a great team of professionals whose work is consistently innovative, visually stunning, and most importantly, masterful in delivering a powerful message.
— Enterprise Director
Indigo did a great job filming some of the biggest names in film and television over 3 intense days in a high-profile 'mission-critical' project. They interacted with everyone with ease and complete professionalism despite an extremely challenging schedule. Everyone who has seen the finished video has raved about it. I recommend Indigo highly.
Indigo was straightforward, responsive, and ready to collaborate. This was my first time producing a live stream, and Indigo was patient with the multitude of questions
- big & small - their response time was unparalleled. When it came to the day, we had an A+ crew from Indigo, and the stream went off without a hitch. Thank you, Indigo!
— Production Coordinator
Massively impressed with Indigo's work on our corporate animated explainer video. Starting with our (sad) script, they turned it into an engaging, visual, and attention-grabbing sequence filled with symbols and emotional attachment. Additionally, Max and his team are reasonable and good to work with...we'll be back for more video work.
— Managing Director
Working with Indigo has been fantastic. Indigo brought vision, creativity, flexibility, leadership, and the rare ability to bring our ideas to the screen in the most dynamic way possible. I’m also delighted that they were able to scale up with us as the scope of the project expanded. Two thumbs way up for Indigo!
— Director of Content
Indigo is truly a team; your team. They jumped in with both feet to make something new and exciting happen and went above and beyond in quality, scope & creativity. The head of the company and team is transparent, results-driven, and highly effective. So good I almost want to keep it a secret so I have them all to myself! LOL.
— Senior VP of Worldwide Content
After an extensive search for the right production company for a promotional video for a new fund we were raising, we narrowed our search to 3 firms. The quality of the work we saw on the Indigo website brought them to the top of the list. Indigo was the first company we met with in person, and we knew without meeting the others that Indigo was our choice.
Seven Tips To Create a Memorable and Effective Brand Video
Start With Your Mission
You wake up every day to build the best business you can. A brand video shows your customers, partners, and potential investors what drives you. Your company mission and values are a great place to start as you think about concept, script, and tone.
Be True To Your Brand—And Yourself
Indigo Productions can make a video that’s informative, slick, funny, or inspiring—but we always advise clients to be true to their brand, and themselves! If your organization has a unique personality, founder, or backstory, a brand video production is a great way to show it off.
Write For Your Audience
Are you trying to reach new customers, or strengthen your connection with people who already know your business? Keep your audience in mind when you’re creating your script. Are they pros, or novices? What context do they need? Are you explaining too much, or too little?
Grab Their Attention With a Great Hook
The average person sees countless ads, commercials, and branded content every single day, making it harder than ever to stand out. We recommend starting your video with a compelling visual, question, problem statement, or another prompt that makes the viewer want to know more.
Keep Your Message Simple and Clear
Short and sweet. Less is more. Memorable brand video productions are pithy and punchy, rather than long and drawn out. Be respectful of your audience’s time and attention, and make a crisp and compelling pitch of your brand, product, and values.
Give The Viewer a Next Step—or “Call To Action”
They love the mission. They love the product. They love the message. Now what? Give your audience a link to check out, a number to call, or a way to connect more deeply with your brand. With the right CTA, a brand video can start a long relationship with partners, customers, and other stakeholders.
There’s a camera in every phone, but there’s still a big difference between amateur and professional brand video productions. The production quality of your video says a lot about your brand, so it’s important to put your best foot forward. Indigo Productions can help you create a professional and engaging brand video to present your company—on time, on brand, and on budget.
Ready to make your brand video? The first step is telling one of our producers about your project!
Our Approach to The Brand Video Creative Process
Indigo handles every step in the process of creating your brand video. Here’s an idea of how a typical project might kick off.
Whether you have a solid concept or are looking for ideas, Indigo Productions will guide you through the creative development process. We’ll solidify your objectives and help you develop an effective concept and script for your budget. And if you’re still working on your brand, we’ll help you create a unique voice and style that’s all your own.
Script and Visuals
In the earliest planning stages, Indigo Productions’ expert art direction team will work with you to create the overall look and feel of your brand video so it strikes a chord with your intended audience. We’ll also help with the script, making sure the content is compelling and effective.
Budgets and Approvals
With the concept, script, and visual design in place, we’ll calculate costs, get final approvals, and get ready to move into production.
The Brand Video Production Process
Although every brand video we create is custom-built, there are three major stages in every project: Pre-Production, Production, and Post-Production.
Before a single frame is shot, line is spoken, or any director calls “action”, we meet with you to plan every part of the project: what you want to say, who you’re trying to reach, and the actions you want them to take after watching your new brand video.
We discuss any assets you may already have—existing footage, photos, locations, artwork—and your distribution strategy.
All serve in determining the project’s budget, and any logistical considerations. Among the many steps which follow are assigning the director and writers, creative development, research, scheduling, and location scouting. Our company and clients are also covered by comprehensive production insurance.
This is our time to shine, and your time to see your brand video production vision come to life. The Indigo Productions crew and equipment arrive on location; actors go into makeup; the director yells, “Action!” and filming begins. Depending on the project, filming may continue for several days, in various locations. With our script, visuals, and pre-production process already complete, your shoot day will be smooth and professional—and usually a ton of fun.
The footage is ingested, reviewed, and organized in preparation for video editing. This is the part of the process where we take raw footage and turn it into a brand video production work of art. This is where we add:
- Motion graphics and titles
- Music and sound effects
- Audio mixing
- Color correction
You get to review the edits and progress every step of the way to make sure your project and vision are coming together as you imagine.
Indigo Productions will deliver the final files, and your video is ready to distribute, and share.
It’s a complex process, but we make it easy!
Take that first step and get a FREE quote.
Other Video Services at Indigo Productions
At Indigo Productions, we do a lot more than brand video production. And each is handled with the same care, attention, and expertise.
Shoot a professional TV or Online Video ad with our team. We specialize in comedy, narrative, and informational spots, creating broadcast-quality commercials, preroll, or social videos.
Billboards are living forms of message delivery, catering to a targeted locale. Indigo Productions can create motion ads that follow industry best practices, testing and modifying creative for maximum effectiveness.
Live Event Coverage
Unlike the controlled environment of digital productions, live filming entails precise coordination and lots of moving parts… From trade shows to concert coverage, our talented crew has the expertise and instinct to capture every valuable moment.
Build excitement for a new product, service, or fundraising round with a dynamic sizzle video. A fast-paced highlight reel can work in many formats and is a great strategy to create anticipation around a project in development.
Our expert DPs have access to the latest and most advanced film, video, and production equipment. No matter the needs of your brand video, Indigo Productions has, or can source, the right tools for the job.
Indigo’s webcasting platform employs the latest streaming technology to broadcast your brand worldwide, sending live footage at 4k quality. Live-switch between multiple feeds and seamlessly integrate graphics to create the perfect experience.
Work With The Best Brand Video Production Company
Smartphones, tablets, laptops, and TVs—the average person spends more than 40% of their waking hours in front of a screen. If your brand isn’t on screen, it’s not being seen. You need a brand video and the right company to guide you to make one with maximum impact. You need Indigo Productions.
Frequently Asked Questions About Brand Video Production
The answer to this question is, by necessity, “It depends…” At Indigo, we don’t use a cookie-cutter approach to brand video production. We understand that every client is unique, with their own particular objectives, needs, and ideas.
Do you have a solid concept? Or will you need Indigo’s creative development team to craft and shape your Brand Video? Are you planning something big—a location shoot with a large cast and crew with lots of equipment—or something more intimate—a single-camera, one-room shoot with a single actor? Scouting locations, shot breakdown, getting permits and certificates of insurance, and overall logistics are just a few of the factors which affect the pre-production costs of your brand video.
Indigo Productions understands the importance of not skimping on pre-production. Failure to plan during this important phase will exponentially increase the video’s final cost. Key cost factors continue throughout. Special effects, music, sound, and green screen are just a few. And once your brand video is complete, what are your plans for Video Distribution, SEO, and seeding? There’s no sense in spending thousands on a brilliant brand video if no one is going to see it. Indigo will ensure your resources are spent judiciously and within your budget throughout every stage of the process.
Any company interested in creating an emotional connection with its audience should take advantage of the incredible power of video marketing. Here are a few cases where the right brand video can make a huge impact:
Small businesses—they may not be in the same league as national or global chains, but on the web, all businesses are on equal footing. A brilliant, carefully targeted video campaign will garner far better results than an ad in the local gazette.
Software as a Service (SaaS)—SaaS products can be complicated to explain, and are often designed for a niche and difficult-to-reach audience. A brand video can create a memorable anthem about the problem your software can solve.
Non-profit Organizations—Successful brand videos are about making strong emotional connections with their audience. Non-profit organizations can use brand videos to elevate their cause and make viewers understand the importance of every contribution.
Healthcare—The mission of healthcare brands is an excellent fit for an aspirational brand video, helping investors, physicians, and even patients understand the importance of your product and approach, as well as the possibilities, timelines, and considerations, in an empowering way.
Speak with an Indigo representative to get started on your brand video production project!