As a creative business, Indigo Productions understands the importance of properly showcasing one’s work, products, accomplishments, and success stories.
Sizzle reels – also referred to as demo reels, highlight reels, or promo reels – are a critical component of any communication portfolio. In many cases, the sizzle reel will be the first thing that your prospective customer will look at when evaluating your work, product, or service.
In today’s digital world, a sizzle reel becomes a company’s digital business card. That’s why creating a captivating and attention-grabbing sizzle video can make the difference between a sale and a lost opportunity. Indigo is uniquely qualified to produce best-in-class sizzle reels for companies looking to make an unforgettable first impression.
Indigo Productions is a Sizzle Reel Production Company
Indigo Productions has decades of experience with creating sizzle reels for individuals, influencers, and businesses of all sizes. Either from footage that Indigo Productions has shot ourselves to various original sources and media types.
From our decades of experience, we have thousands of satisfied clients who have hired Indigo Productions to create sizzle reels. Here’s a selection of reviews from real clients.
Working with Indigo has been fantastic. Indigo brought vision, creativity, flexibility, leadership, and the rare ability to bring our ideas to the screen in the most dynamic way possible. I’m also delighted that they were able to scale up with us as the scope of the project expanded. Two thumbs way up for Indigo!
— Director of Content
Indigo is truly a team; your team. They jumped in with both feet to make something new and exciting happen and delivered exactly what I asked for but went above and beyond in quality, scope & creativity. The head of the company and team is transparent, results-driven and highly effective. So good I almost want to keep it a secret so I have them all to myself! LOL.
— Senior VP of Worldwide Content
Massively impressed with Indigo's work on our corporate animated explainer video. Starting with our (sad) script, they turned it into an engaging, visual, and attention-grabbing sequence filled with symbols and emotional attachment. Additionally, Max and his team are reasonable and good to work with...we'll be back for more video work.
— Managing Director
I'm constantly impressed by Indigo Productions, they're an amazing company. As a Preferred Partner & Vendor here at Salesforce, they've created over 50 videos for us over the years. Indigo has a great team of professionals whose work is consistently innovative, visually stunning, and most importantly, masterful in delivering a powerful message.
— Enterprise Director
Indigo was straightforward, responsive, and ready to collaborate. This was my first time producing a live stream, and Indigo was patient with the multitude of questions - big & small - their response time was unparalleled. When it came to the day, we had an A+ crew from Indigo, and the stream went off without a hitch. Thank you, Indigo!
— Production Coordinator
INCREDIBLE WORK!!!!! Indigo’s marketing video for our new app was shown to execs from Apple, Google, Amazon, and other top companies at an invitation-only health care conference at the White House. The entire audience applauded after the screening. It is simply the best marketing tool - with the highest ROI - that I have ever seen. Thank you, Indigo Productions!
— Chief Technology Officer
What Goes Into Creating a Great Sizzle Reel
Great sizzle reels have many distinct characteristics:
- They tell a story: Fluidly weaving together products, images, videos, performances, and more
- They pack a punch: Keeping viewers transfixed and entertained, wanting to see more
- They’re well-paced: Creatively blending together snippets of visual data
- They’re economical: Providing the right balance of content and efficiency. They’re short, sweet, and to the point
- They have great music: Avoiding cliché in favor of modern, compelling soundtracks
- They’re relevant: Precisely targeting the desired audience. After all, pharma executives are different from fashion executives
- They’re emotional: With a point of view and a defined thematic tone – be it inspiring, adventurous, innovative, compassionate, humorous, creative, or traditional.
To create a great sizzle reel our expert team of editors, composers, designers, animators, writers, and marketers first become intimately familiar with the client’s body of work. From this, we determine a tone and point of view that addresses a number of questions:
- What does this company stand for?
- What is the narrative that needs to be woven with these work samples?
- What is a thematic chord that links these assets together?
- What is the proper pace and style?
- Who are the audiences that will be viewing this reel?
- What’s the right tone for them?
- What is the company selling?
- Which assets should be emphasized?
First, we select the perfect soundtrack to set the pace and personality of the piece. Then our excellent team of editors weaves together your assets in a way that interlaces snippets of work along with creative enhancements to best showcase your accomplishments.
Sizzle reels are ideal for creative service companies (film producers, artists, performers, marketing firms, animators, etc.) and are also used frequently in a host of other industries. We have developed demo reels for verticals including:
- Public Relations
- Technology/Consumer Electronics
Do you want to impress customers in two minutes or less? Let us handle your sizzle reel!