Category: Marketing Education

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Is Influencer Marketing Right For You?

What is influencer marketing?

It’s when brands collaborate with influential individuals, known as influencers, who possess credibility and a dedicated following in specific niches or industries.

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Failed Guerrilla Marketing Campaign Example from Chicago

In yesterday’s blog article, we looked at 50 amazing guerrilla marketing examples. Lets now focus on a single Guerrilla Advertising example and take a closer look at what they did. The subject of our study is a “Texting can wait” campaign carried our by a car mechanic Erie-LaSalle Body Shop

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