Mobile Video Production
Indigo Productions has one of the most sophisticated mobile video production development practices in the digital media world.
We believe mobile video is contextually different from traditional web video. Mobile content tends to be more local and social. The formats for it are continuing to evolve.
Creating video content for smartphones and tablets requires a specialized skill set. It also requires mobile-optimized websites and landing pages, mobile applications, and mobile video optimization to ensure maximum impact and exposure.
Ignoring mobile best practices can lead to lost opportunities and a poor user experience.
Indigo Productions digital media team is very strategic about the creative components of mobile video and very creative about the distribution strategy for that content. So much so that we develop the two in tandem.
How do people use mobile channels in relation to a particular brand, product, and message? Where will they be when viewing it? In what context? How does that context impact any followup or calls to action?
How can mobile views be measured and what does this data mean? What devices will they be using? What are the optimal viewing parameters for these devices? What approach will produce the best and most ubiquitous viewing experience? What operating systems and platforms are right? What’s the right approach: mobile web or mobile app?
Once these core parameters are determined, a mobile development plan is created. Indigo’s team of creative directors, mobile designers, developers, and coders collaborate across disciplines to build out a unified mobile experience tailored specifically for smartphone and tablet engagement.
Our team has developed mobile strategies and campaigns for hundreds of mainstream brands including Procter & Gamble, Bank of America, Novartis, Abbott Labs, Microsoft, Blackberry, Purina, Logitech, Progressive, Nissan, GM, and L’Oreal.
Are you ready to generate a mobile presence for your brand or video campaign? Do you need a mobile strategy for your video production plan? Indigo Productions is ready to help.
Reach out to us at 212-765-5224 or visit our contact page.