Creating videos designed to teach, inform, and improve performance is a sophisticated undertaking. Over the past 20 years, Indigo has established itself as a foremost specialist in this field.
Learning requires a very complex set of conditions and cues. Attention spans are limited—your audiences are more distracted now than ever. We understand these dynamics and bake them into any training initiative that we take on.
Creating an effective training video requires the right mix of script, editing, pace, tone, length, and engagement.
Video is one of the most cost-effective and measurable means of training for large and small corporations.
In addition to our full range of core video production services, we also offer a full range of training video services, including:
• Retail training videos
• Sales training
• Product usage and product demo training
• Train the trainer videos
• Workforce and management communication videos
• Employee orientation
• Interactive training DVDs
• Foreign language translation
• Custom designed graphics
• Surveys, feedback generation, Q&A
• Compliance programs
• Effectiveness measuring tools
Indigo has developed a sophisticated process for the development of training videos. First we identify your audience: Who are we talking to? What is their frame of mind regarding the proposed topic?
For example, if the video is a product demo tool being deployed to retail showroom staff, we will ask you what their level of awareness is about the product. Is it a highly technical product? Is it a specialized product like skin care or nutrition? What is the right tone that needs to be used for this audience? What kind of talent would be best suited to deliver this message? Who would be the most persuasive and engaging? What type of music would best fit the tone of the video? What are the goals? Are we looking to create a new skill or a increase knowledge? Should it be humorous? Serious? What is the corporate cultural tone we need to deliver?
All of these factors are determined collaboratively by our team of writers, animators, designers, and technicians.
After we understand your goals for your training videos, we work collaboratively with you to translate your company’s style. We help determine factors such as whether to use professional actors, voice-over artists, your employees, motion graphics, or a formal or casual delivery.
The result is a video that accomplishes all your goals—and more.
Do you need a video that teaches, informs, trains, or increases performance? Let Indigo provide the solution.
Call us at 212-765-5224 or visit our contact page.