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Sizzle Reels

As a creative business, Indigo understands the importance of properly showcasing one’s work, products, accomplishments, and success stories.

Sizzle reels—sometimes referred to as demo reels, highlight reels, promo reels or creds reels—are a critical component of any communication portfolio. In many cases, the sizzle reel will be the first thing that your prospective customer will see when evaluating your work, product, or service.

Given this reality, creating a captivating and attention-grabbing video can make the difference between a sale and a lost opportunity. In today’s digitally-oriented world, a sizzle reel becomes a company’s digital business card. Indigo is uniquely qualified to produce the best-in-class sizzle reels for companies looking to make that unforgettable first impression.

Great sizzle reels have many distinct characteristics:

• They tell a story: Fluidly weaving together products, images, videos, performances, and more

• They pack a punch: Keeping viewers transfixed and entertained, wanting to see more

• They’re well paced: Creatively blending together snippets of visual data

• They’re economical: Providing the right balance of content and efficiency. They’re short, sweet and to the point

• They’re relevant: Precisely targeting the desired audience. After all, pharma executives are different from fashion executives

• They’re emotional: With a point of view and a defined thematic tone (e.g. inspiring, adventurous, innovative, compassionate, humorous, creative, or traditional)

Indigo understands this medium, as our own work needs to be demonstrated and showcased effectively. As such, we have developed a very specialized and proven approach to creating sizzle reels for companies of all types.

Our expert team of editors, composers, designers, animators, writers, and marketers first become intimately familiar with the client’s body of work. From this, we determine a tone and point of view that addresses a number of questions:

• What does this company stand for?
• What is the narrative that needs to be woven with these work samples?
• What is thematic chord that links these assets together?
• What is the proper pace and style?
• Who are the audiences that will be viewing this reel?
• What’s the right tone for them?
• What does is the company selling?
• Which assets should be emphasized?

First we select the perfect soundtrack to set the pace and personality of the piece. Then our excellent team of editors weaves together a mélange of your assets in a way that interlaces snippets of work along with creative enhancements to best showcase your accomplishments.

Sizzle reels are ideal for creative service companies (film producers, artists, performers, marketing firms, animators, etc.) and are also used frequently in a host of other industries. We have developed demo reels for verticals including:

• Fashion
• Beauty
• Public Relations
• Advertising
• Technology/Consumer Electronics
• Apparel
• Entertainment
• Pharmaceuticals
• Foundations
• Luxury

In addition to our full range of video production services, Indigo Productions also offers a full range of sizzle reel services.

• Powerful, visual marketing tool
• Cost-effective way of attracting new customers
• Stand apart from competition with your professional video presentation
• Relieve yourself of stress while presenting
• Quickly convey your product’s overall aesthetic

Do you need a succinct way of describing your product? Do you want to impress customers in two minutes or less? Let us handle your sizzle reel! Call us at 212-765-5224 or visit our contact page.

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