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Social Media Workshop

It’s a interesting time to be a marketer. Social media and digital technology have completely overthrown the traditional models, and they’ve radically changed people’s behavior in the way they interact with brands.

And yet, success is still very possible. It’s just more difficult and requires a new approach that works within the realities of today’s market.

This workshop – taught by Michael Richeson, our Director of Social and Content Strategy – is born out of 11 years of true, in-the-trenches experience creating successful social campaigns. It teaches a comprehensive system to internal marketing and creative teams so they can do better, more effective work than ever before.

Our social media workshop (1 or 2 days) will include deep dives and hands-on training on the following:

  • The two things your success in today’s high-competition market absolutely requires – no matter what business you’re in
  • Learn the 7 ways most companies absolutely fail at social media, and how you can avoid them forever
  • How to create your own amazing campaign faster than ever before, even if you don’t have an idea yet
  • The simple script you need to get your executives and organization to support more of your ideas, even if they don’t understand – or downright hate! – social media
  • Learn the critical structure of brand storytelling and the fatal flaw that causes your most valuable audiences to ignore you
  • Finally, and with great confidence, know how to create and recognize good ideas
  • How to concept remarkable social campaigns for your target audience that turns strangers into fans, fans into excited customers, and customers into a legion of sales people
  • The 4 Content Pillars that instantly lets your team know what to make and how to measure the ROI for any project
  • Achieve world peace! Ok, not really, but your team will walk away with a common language and a system for judging ideas that reduces frustration and anger and massively improves the quality and quantity of their work

Day One

Defining a Good Idea
How to Fail at Social Media
Brand Storytelling Structure
Building Your Content Map: Goal, Audience, Idea, Distribution, Measurement
Turning An Idea Into an Ecosystem
Q&A and Discussion

Day Two (Optional)

We take everything we learned in day one, and we actually build a campaign together. Because we do a number of exercises during the first day, we may be able to build on an idea from that, or we start from scratch.

It’s an exciting, whirlwind day that further reinforces all of the previous day’s teaching.

For years, Michael has helped CMOs, marketing managers and business owners cut through the nonsense, kill confusion, and save huge amounts of money by implementing strategically smart, creatively excellent, measurable social campaigns that attract, keep and convert their ideal audiences.

He’s created and led social campaigns for SNHU, Sony Pictures, Organifi, Saucony and dozens more. He’s also delivered this workshop to Berklee Online, Highliner Foods, Liberty Mutual and hundreds of business owners at marketing conferences.

Are you interested in our Social Media Workshop? Contact us at 212-765-5224 or visit our contact page.


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