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Media Planning

At Indigo Productions, media planning is both an art and a science.

Indigo’s media department relies on comprehensive research, proprietary metrics, strategic assessments, and creative thinking to develop fully-integrated media campaigns that maximize exposure to our client’s message.

Indigo’s philosophy is to look behind the numbers, identify trends and opportunities other media departments may miss, and create additional value and impact for our clients.

We do this by approaching each campaign from scratch and focusing on where the target audience will be most accessible and amenable to our message.

We prefer an integrated approach and a mix of media channels from broadcast and print to the diverse digital landscape of social media and other new media platforms.

Indigo can manage every aspect of a campaign from concept through production to implementation and integration to ensure that your message is clear and unified and your target audience is reached and engaged.

Whether you’re aiming at a niche market or a national audience, we’re ready to work with you to curate the optimal media plan for your goals and aspirations.

Indigo will evaluate and utilize both traditional advertising (television, radio, print) and more modern approaches of content distribution including online advertising, mobile, blogs, and podcasts.

We will also leverage social media including Facebook, Twitter, Instagram, and YouTube. Through a mixture of media we will get the best results and will allow us to track and continue to optimize your campaign to get the results you want.

To discuss how Indigo Productions can plan your next media campaign, call us at 212-765-5224 or visit our contact page.


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