Whether your goal is to build brand awareness, educate patients or HCPs, or clarify a specific mechanism of action or disease, Indigo Productions can help you achieve success. With years of video production experience in the pharmaceutical industry, we have a thorough understanding of the field and a proven track record.
We have created videos for Merck, Biogen, Forest Laboratories, Takeda, Koniku Biotech, Philips Healthcare, Everest Medicines, the Leukemia & Lymphoma Society, Mount Sinai School of Medicine, Drive Medical, the New Hope Fertility Center, the Children’s Hospital of NY, Cornell Medical Center, Harvard, the Israel Cancer Research Fund, the United Nations FCU, the Smithsonian Institution, and hundreds of other world-class organizations.
Building Credibility, Celebrating Success
Video is a powerful way to build relationships with customers, provide information, and generate trust. To this end, Indigo Productions works with you to create compelling case studies and impactful testimonials. That’s because we know how to plan, shoot, and edit interviews that provide relatable personal narratives from patients and authoritative content from medical professionals. These are supported by graphics that clearly and powerfully present findings from clinical trials and real-world experience.
Marketing and Advertising
Regardless of your objective is the promotion of a specific product or just building brand/disease awareness generally, Indigo Productions can help you achieve it. We make sure that your video strategically complements the other elements of your campaign and tailor our approach to the target audience, such as consumers, payers, HCPs, or existing customers.
Moreover, our team takes care to understand the key components of your brand from the outset and to keep them in mind during all phases of production. This is true if you aim to maintain consistency across your different marketing channels or directly develop original branding content. In an industry where customers value trust, safety, and efficacy above all else, we make sure your products stand out from the pack.
Making the Complex Simple
When marketing pharmaceuticals an ever-present challenge is to break down medical and biological processes, terms, and statistics for those who may be unfamiliar with them. Using appealing animation and infographics, and employing experienced voice-over talent that knows how to convey ideas in a clear and well-paced fashion, Indigo Productions is able to make even complex medical concepts easy to grasp. This is true whether the product is an expository section of a longer piece or a full-on “explainer” video for patients or healthcare practitioners.
Education and Training
Education on wellness and healthcare issues can often be the most effective way both to prevent/treat disease and to draw traffic to online content marketing. To this end, Indigo Productions relies on the same experience and insight that we bring to bear on our K-12 and higher ed videos. This includes expertly blending graphics, new and archival footage, and narration so that these elements complement, amplify, and expand on each other. The end result is a video that leads to viewer edification and behavior change. If the project is a training video for healthcare practitioners, pharmacists, or your internal staff, we make sure that each segment ties into precise learning objectives while maintaining an overall consistency in terms of style and approach.
Our 6-Step Process For Pharmaceutical Video Success
Step 1: Discovery
Our first step is to understand fully both your goals and subject matter—only then can we start to generate creative ideas for your project. What is the context and platform for the video, who is the target audience, and what is the typical background knowledge and concerns of this audience? To answer questions such as these, we may hold a series of meetings or calls with key staff as well as conducting a competitive analysis to learn how to differentiate your content and presentation from that of others.
Step 2: Proposal
Next, we provide a detailed proposal that is customized to fit your needs and requirements. This proposal will not only help you plan logistics and costs but also envision what the video will look like and how it accomplishes your goals. Indigo Production’s network of talented creatives and pharmaceutical strategists and content experts means that we can present an array of options based on your budget and the complexity of the project.
Step 3: Planning and Conceptualization
Here we plan the overall style, tone, and approach of the video in collaboration with you. This might entail using a script you already have or working with you to develop one by building on our experience in the pharmaceutical field and the advice of our own content experts. In addition to a script, other deliverables at this stage might include visualizations or even test footage for your review and approval. After receiving your feedback, we further refine our production plan as needed.
Step 4: Pre-Production
Indigo Productions assembles its team of behind-the-camera talent and onscreen presenters as well as medical and pharmaceutical experts who can elicit brief yet memorable responses from those in front of the camera. This is also the stage at which a shooting scheduling is planned; in parallel to the shooting, we might be designing any graphics or animation. In short, the goal of the pre-production stage is to make the production stage run smoothly and efficiently.
Step 5: Video Production
At this point, our crew shoots the footage and our designers create the graphics that were conceptualized and planned in the previous stage. In the course of shooting, several takes and camera set-ups are often used in order to add a variety of shots to hold the audience’s attention, keep the video feeling fresh, and provide multiple options to consider during the post-production stage. Finally, a voice-over is recorded to help tie all the visual elements together.
Step 6: Quality Control
During post-production, we review and edit all footage. An important part of this process involves making sure that the final product meets its commercial or education goals. Just as important is cutting material so that it fits within its planned runtime. After all, we know that a thirty-second spot can’t be thirty-one seconds. We also make sure that the final video adheres to your standards and objectives. Are all transitions smooth and is any added music appropriate? These represent the kind of questions that Indigo asks and answers prior to delivering the final video.
For a more detailed description of how we generally approach projects from start to finish, please see our Video Production Process page.
New York City Video Production Services
Following the above process, and making use of our experience in pharmaceutical video production, we’d love to discuss your project with you. Though we’re a New York-based video production company, we have the capability and resources to create world-class videos wherever you are located. You can get in touch with us through our contact page or call us with any questions at (212) 765-5224.
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