Tag: Sam Raimi

The Special Shoot Trailer

It’s not uncommon for blockbuster movies to earn over $100 million at the box office, which means that the marketing of films is an essential, and oftentimes expensive, part of the equation.  With opening weekend dates carved out years in advance, audience awareness is essential, which is often why a “special shoot” trailer is produced.

Shot exclusively as a trailer and not featuring any footage from the film, “special shoot” trailers have one purpose: get people talking.  It’s not art—it’s making a product look attractive.  But why don’t we see more of them?  Well, apparently the MPAA has …


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