Tag: online video advertising

Facebook Launches Video Advertising


Macy’s has become the first major retailer to roll out Facebook video ads within the social network’s mobile newsfeeds.

According to Adweek, the legendary retailer’s 15-second commercial spots will play automatically, with the sound muted, until they are clicked on.

The media rates that marketers will pay to run a video ad on Facebook is determined by the size of the audience as measured by audience rating firm Nielsen. Marketers can choose specific times of day for their spots and target ads according to age and gender.

Online video ads, which typically carry much higher rates than …

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