Tag: movie trailers

Yesterday and Today: Comparing Reboot Trailers to the Originals

Every year brings a slate of remakes, reboots, and sequels to long-dormant film franchises.  2015 includes updates to series like Star Wars, Fantastic Four, and many more.  Comparing the trailers for the revamps to those for the originals can highlight how different these new installments are aspiring to be—and it can also highlight differences in how trailers have been produced over the years.  How do these trailers compare?

The Special Shoot Trailer

It’s not uncommon for blockbuster movies to earn over $100 million at the box office, which means that the marketing of films is an essential, and oftentimes expensive, part of the equation.  With opening weekend dates carved out years in advance, audience awareness is essential, which is often why a “special shoot” trailer is produced.

Shot exclusively as a trailer and not featuring any footage from the film, “special shoot” trailers have one purpose: get people talking.  It’s not art—it’s making a product look attractive.  But why don’t we see more of them?  Well, apparently the MPAA has …


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