Tag: Competition

Microsoft Leverages Xbox to Enter the Video Production Industry

According to Nancy Tellem, Microsoft’s Corporate VP, the tech giant has hired 150 professionals for its new video production studio in Santa Monica in Los Angeles County, California.

Microsoft Corporation has always been know for entering new industries, from software development, through search engines, to now video production and content creation. Over the years Bill Gates and Steve Ballmer utilized their competitive advantage from one industry and leverage its brand and market power to enter and dominate a new industry. With over 75 millions of Xbox consoles sold worldwide and a 46 million-strong subscriber base for their Xbox Live online delivery service for …

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