Tag: Arnold Schwarzenegger

The Special Shoot Trailer

It’s not uncommon for blockbuster movies to earn over $100 million at the box office, which means that the marketing of films is an essential, and oftentimes expensive, part of the equation.  With opening weekend dates carved out years in advance, audience awareness is essential, which is often why a “special shoot” trailer is produced.

Shot exclusively as a trailer and not featuring any footage from the film, “special shoot” trailers have one purpose: get people talking.  It’s not art—it’s making a product look attractive.  But why don’t we see more of them?  Well, apparently the MPAA has …

American Celebrity Commercials in Japan

Imagine for a moment you’re watching your favorite TV, show and when the series cuts to commercial, you suddenly see Bruce Willis hawking coffee or Arnold Schwarzenegger promoting an energy drink.

While this level of celebrity endorsement isn’t common in the United States, in Japan advertisers pay exorbitant fees for actors to promote their products.  Such A-list talent as Leonardo DiCaprio, George Clooney, Charlize Theron, Cameron Diaz, Brad Pitt, Eddie Murphy, and Harrison Ford have all done commercials as themselves that have played exclusively in Japan.  Other advertisements use familiar American characters, such as Superman and 24‘s Jack Bauer, to …


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