published by Indigo Productions

Attorney Peter Mavrick Explains Film and Video Industry Internships and the Law

Peter Mavrick, attorney for management and employers, was recently asked to render advice to a client in the film and video industry regarding its unpaid internships. A film and video business can teach valuable career lessons to novice career entrants. However, the structure of the unpaid internship opportunity matters from a legal perspective. As explained in further detail below, the most conservative approach is to link the internship to a bona fide school program for credit. Even in the absence of a school program, wages do not necessarily need to be paid to the intern. The main problem with internships, ...

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The Recut Trailer, or the Subtle Art of Editing

The art of editing is not only one of the most important aspects of filmmaking, but also one of the most powerful tools in telling a story.

Over the past decade, recut trailers have become a fascinating and entertaining way for editors to mashup either two or more films into one—or even better, re-editing and changing the actual tone of the trailer, completely reimagining it into a completely different genre.

Check out ten of our favorite trailer mashups.

The Special Shoot Trailer

It’s not uncommon for blockbuster movies to earn over $100 million at the box office, which means that the marketing of films is an essential, and oftentimes expensive, part of the equation.  With opening weekend dates carved out years in advance, audience awareness is essential, which is often why a “special shoot” trailer is produced.

Shot exclusively as a trailer and not featuring any footage from the film, “special shoot” trailers have one purpose: get people talking.  It’s not art—it’s making a product look attractive.  But why don’t we see more of them?  Well, apparently the MPAA has ...

American Celebrity Commercials in Japan

Imagine for a moment you’re watching your favorite TV, show and when the series cuts to commercial, you suddenly see Bruce Willis hawking coffee or Arnold Schwarzenegger promoting an energy drink.

While this level of celebrity endorsement isn’t common in the United States, in Japan advertisers pay exorbitant fees for actors to promote their products.  Such A-list talent as Leonardo DiCaprio, George Clooney, Charlize Theron, Cameron Diaz, Brad Pitt, Eddie Murphy, and Harrison Ford have all done commercials as themselves that have played exclusively in Japan.  Other advertisements use familiar American characters, such as Superman and 24‘s Jack Bauer, to ...

10 Things That Make New York Awesome

The cultural and financial capital of the world, New York is one of the most unique and influential cities in the world, affecting commerce, finance, media, art, fashion, research, technology, education, and entertainment.

And without a doubt, it’s one of the most awesome places on Earth. Here are ten reasons to back that up.

1. The Skyline

 

New York has the best skyline on Earth. Among the iconic sites that can be seen include the Empire State Building, the Chrysler Building, Rockefeller Center, the Condé Nast Building, the MetLife Building, the New Yorker Hotel sign, and One ...

The $85 TV Pilot: The Origins of IT’S ALWAYS SUNNY IN PHILADELPHIA

How did an out-of-work actor in Los Angeles and his two friends create a successful television series for less than $100?

The story begins  in 2004, when Philadelphia-born Rob McElhenney, a working actor with a handful of credits (including a Law & Order guest spot and roles as “Teenager on Property” in A Civil Action and “Student” in Wonder Boys), dreamed up an idea for a short film.  According to McElhenney, “It was just an idea of a guy going over to another guy’s house to ask him for sugar, and the other guy telling him that he ...

Facebook Launches Video Advertising

 

Macy’s has become the first major retailer to roll out Facebook video ads within the social network’s mobile newsfeeds.

According to Adweek, the legendary retailer’s 15-second commercial spots will play automatically, with the sound muted, until they are clicked on.

The media rates that marketers will pay to run a video ad on Facebook is determined by the size of the audience as measured by audience rating firm Nielsen. Marketers can choose specific times of day for their spots and target ads according to age and gender.

Online video ads, which typically carry much higher rates than ...

TV Commercials by Martin Scorsese

Martin Scorsese is widely regarded as one of the most important and influential filmmakers in the history of cinema.  What many people don’t know about this Oscar-winning film director is that he’s also directed numerous music videos and TV series, as well as scores of television commercials.

Scorsese’s legendary storytelling prowess and infectious enthusiasm give him access to the best talent in the business, no matter the genre or format, and his artistic track record has earned him the freedom to experiment and evolve as an artist and avoid being pigeon-holed into a specific genre or format.


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