Category: eCommerce Video Production

Is it Worth it to Make a Product Video for an Online Store?

How do you increase your online sales? There are a lot of tactics that can be implemented to increase the conversion rate of your eCommerce solution. Good pictures and descriptions are simply not enough anymore: reviews, credible copy, landing page optimization – all those items are no longer guarantors of success in the world of online commerce – they are a prerequisite. Web videos are on a fast-track to joining them as defining elements of a well-built Internet store. Below is an example of a perfectly executed product review video combined with rating, price range, and a well-organized, thorough, credible …

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