Category: Video Production

Clutch.co Names Indigo Productions as a Leading 3D Animator!

World-class content creation, video production, motion graphics, and social strategy is what we stand for at Indigo Productions. We are a dedicated video production company that creates compelling visual content for many of the most important brands in the world. And we’re excited to report that Clutch.co recently named us as one of the industry’s leading 3D animation companies!

Clutch is a B2B ratings and reviews firm, based in Washington DC, that analyzes thousands of companies based on their services, quality of work, overall client satisfaction, …

What is Reach in Social Media and How to Improve it?

 

Over the past few months several clients asked us to explain the “reach” that’s being reported in their social media campaigns, so we thought it was worth sharing this information with a wider audience.

Reach is a metric that was reported in advertising even before the advent of social media marketing. In advertising, reach is the total number of eyeballs in front of which the given ad, marketing piece, or a brand message displayed – in other words, the total number of people or households exposed to the ad campaign.

In terms of social media, reach is the most …

Testimonials That Sell – Testimonial Video Production For Social Media

 

On the morning of May 6, 1954, no one in recorded history had ever run a mile in less than four minutes. Many people considered it impossible, a feat outside the capabilities of the human body. But plenty of runners believed it could be done, and it became the mesmerizing goal they trained for.

By May 7, 1954, the whole world knew it was possible because an Englishman by the name of Roger Bannister had done it. A mile in 3:59.4. The impossible had become real.

46 days later, Bannister’s record fell as someone clocked a mile in 3:57.

Why Social Media Video Marketing Is Crucial for Businesses

By Marisa Barnett, Social Media Team, Indigo Productions

A recent Forbes article says that 80 percent of content marketing will be video by 2019 and that brands need to evolve with the times or risk dying out. It’s understandable that businesses are afraid of embracing social media video as one of their primary tools for marketing. The fears and worries businesses have about investing the time, resources and energy to create content that may result in zero return simply scares people away. Thus, it’s important that you select the right video production company to ensure that your company’s specific needs …

What to Look for in a Video Partner

Finding the right business partner isn’t easy. You can look at a company’s client list, portfolio, pricing, and more, and still end up with a tough-to-manage relationship that’s more trouble than it’s worth. So how can you make sure your video partner is actually going to be worth partnering with?

There’s one fundamental rule that should apply to every business decision: Check the opinions and experiences of people who have already gone down that route. Online reviews are a great way to find video production companies that serve up great results with great client relationships along the way.

What …

How to Make a Successful CEO Profile Video

By Max Rosen, President & CEO, Indigo Productions

I’ve had the privilege of meeting hundreds of CEOs, company founders, presidents, and C-Suite executives over the years. It’s always fascinating and inspiring to learn first-hand what makes them tick, and to hear them describe their vision for their companies.

And that’s the main reason for making a CEO profile video: To give potential investors, clients, employees, partners, and new hires an opportunity to meet a company’s leadership in an extremely personal and intimate way.

In addition, videos are the preferred source of information on companies these days. According to Forbes, 59% …

How to Integrate Branded Content Marketing into Your Social Media Strategy

By Marisa Barnett, Social Media Team, Indigo Productions

Company brands love to use social media because of its potential to reach as many as three billion social users at no cost. Whether you’re a small, medium or large business, social platforms can help your company attract prospective customers, increase brand awareness and grow affordably – though it must be done right.

With the advent of the IT era, social media has become a crucial part of content marketing for businesses. However, social media is very different from other content marketing channels such as blogs, websites or emails, which are platforms …

Tips on Covering a Live Sporting Event in NYC

By Max Rosen, President & CEO, Indigo Productions

We recently teamed up with the New York Road Runners again to provide multi-camera coverage of the famed Fifth Avenue Mile races sponsored by New Balance. This exciting event consisted of 22 heats with more than 7,700 participants, and runners ranging from 8 to over 90 years old.  There are always plenty of strong rivalries in this fast-paced 37-year-old annual event, and this year was no different.

The race itself is broadcast live by NBC Sports. The Indigo Productions team is responsible for providing coverage at many strategic points and then live streaming all …


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