Category: Marketing Education

Failed Guerrilla Marketing Campaign Example from Chicago

In our yesterday’s blog article, we looked at 50 amazing guerrilla marketing examples. Lets now focus on a single Guerrilla Advertising example and take a closer look at what they did. The subject of our study is a “Texting can wait” campaign carried our by a car mechanic Erie-LaSalle Body Shop in Chicago, IL. The sponsors of this campaign include the Chicago Fire Department, 100 Club of Chicago, and Chicago Police Department. The campaign is part of a broader initiative – sponsored by AT&T and Verizon.

I’ve noticed the car below parked on the corner of Erie and LaSalle in …


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