Category: Ambush Marketing

Google Trends for the Harlem Shake Viral Meme Video

Viral Video Meme Marketing

Have you heard of the Harlem Shake?

Chances are you’ve at least heard the phrase.  While the dance itself goes back into history, early this year it became a viral video hit sensation, amassing millions of views on YouTube and—more importantly—hundreds of imitators.  While it’s a simple 30-second dance that requires no special talent, and might even look rather juvenile, one of the reasons it first went viral was because an early imitator was Maker Studios, a larger business. 

Failed Guerrilla Marketing Campaign Example from Chicago

In our yesterday’s blog article, we looked at 50 amazing guerrilla marketing examples. Lets now focus on a single Guerrilla Advertising example and take a closer look at what they did. The subject of our study is a “Texting can wait” campaign carried our by a car mechanic Erie-LaSalle Body Shop in Chicago, IL. The sponsors of this campaign include the Chicago Fire Department, 100 Club of Chicago, and Chicago Police Department. The campaign is part of a broader initiative – sponsored by AT&T and Verizon.

I’ve noticed the car below parked on the corner of Erie and LaSalle in …

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