published by Indigo Productions

 

Marketing Video Editing Case Study for Sports Apparel Company

We were approached by representatives of Everlast, arguably the most recognizable name of an apparel and equipment manufacturing company in the boxing and mixed martial arts world. What Everlast needed was help with editing a bunch of random footage, stills, and animations they had compiled over the years but never used. Instead of letting all this material go to waste, we edited hours of footage and put it together in a form of advertising/marketing video that Everlast later used for internal meetings, training sessions, and as motivator for their own employees to increase morale.

Everlast could spend a lot of money on a new video production project done start to finish but they have already spent considerable resources to get all this footage and if this project never become a reality, all this work would have been for nothing. Instead, they got a competitively priced video production project that produced a video they could use for many separate events and cross-platform marketing:


http://vimeo.com/60866334


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Category: Advertising Video Production, Marketing Video Production, Video Editing
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