Video is one of the most cost-effective, reliable, and impactful ways to market products and services. The massive rise in video consumption has made it essential to include promo or marketing videos in any complete marketing strategy.
The amount of information that can be packed into even a 2-minute video can provide more detail than a complex advertising campaign. The key is making great videos that truly engage your audience. And this is not as simple as it may sound.
Here’s a great marketing video we made for Anker Technologies, which got 14 million views on YouTube alone:
Promotional and Marketing videos need to take into account a number of important factors:
Duration: Marketing videos need to capture the whole story very quickly.
Message: Getting a message across in 2 to 4 minutes is a science and an art. What is the story? What is the key idea that needs to be conveyed? What’s the hook? What’s the Call to Action?
Tone: The character of the video needs to appropriately reflect your product/brand/service – and align with the target audience. Humorous? Professional? Urgent? Tutorial? Demonstrative? Striking the wrong tone can alienate your viewers and send the wrong message.
Production Quality: A badly-produced video will turn potential customers off. A well-produced, quality video will make a great impression and showcase your offering in the best light.
Distribution Strategy: Where and how you distribute your video is as important as the content itself. Video distribution strategies are complex and require a sophisticated understanding of today’s varied viewing platforms and digital publishing options. We walk you through this and manage the whole process.
In addition to our full range of video production services, Indigo Productions also offers marketing videos services, including:
- Pre-Production planning
- Audience Profiling and Segmentation
- Performance Analytics and Reporting
At Indigo Productions we understand the power of video as a marketing tool. We grew our own business by using video as a key selling tool. So we know first-hand the power of the medium – and how impactful a well-crafted marketing video can be.
Do you need a fresh, cutting-edge marketing video? Do you have a product that needs effective exposure? Call us at 212-765-5224 or visit our contact page.
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